Professional Development 

Upcoming Events
Annual Conference
Special Seminars
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Other Professional Meetings 
Modules
UCEA Awards Programs

Modules

Adult Learning and Instructor Development 
Advanced Marketing
Budgeting
Continuing Education Partnerships
Effectively Marketing your Continuing Education Program
Fundamentals of Program Planning
Instructional Design Basics

Advanced Marketing

This workshop will delve into several of the more sophisticated marketing issues of today. Participants will learn more about what drives marketing and programming, how they come together, and the necessity for both to work in tandem. The concepts of collaborative marketing - both with customers and program developers, as well as collaborative teams that create new products - will be reviewed. There will be extensive discussion on how to establish your presence and distinguish your brand from the rest of the pack, particularly on the web. You will also gain experience on how to develop one-to-one ongoing marketing relationships. Finally, the growing importance of distance learning and how to market it, and how to nurture relationships in a global marketplace will be covered.