Effectively Marketing Your Continuing Education Program

Professional Development

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Modules
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Modules

Adult Learning and Instructor Development
Advanced Marketing
Budgeting
Continuing Education Partnerships
Effectively Marketing your Continuing Education Program
Fundamentals of Program Planning
Instructional Design Basics

UCEA.edu: Professional Development: Modules: Effectively Marketing Your Continuing Education Program

This workshop provides an overview of fundamental marketing concepts and strategies for successfully marketing your organization and its programs. Topics include:

integrated marketing
the role of market research
useful research methods for the academic setting
approaches to marketing planning
features of effective promotional publications
database marketing for research, strategic planning, and customer relationship building

Case studies in promotions and database marketing illustrate practical applications of marketing principles. The program is designed for new marketing professionals and program coordinators, as well as deans and directors.