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2008 UCEA Summer Institute
Innovations in Program Development
July 6 - 8, 2008
San Francisco, CA
Becoming an innovation power in professional and continuing education amounts to far more than the development of new programs. A college or university CE organization must have quantitative data to enrich its understanding of potential opportunities, to assess opportunity costs, and build strategies. It necessitates an appreciation of how new technologies and services might enhance an institution’s market. It requires a capacity to build partnerships here and abroad. To be competitive in today’s dynamic higher education market and create successful innovations in programming, a professional and continuing education organization must have the ability to combine in a superior way the expertise found in a variety fields.
The 2008 Summer Institute is designed especially for decision-makers in professional and continuing higher education – including vice presidents, deans, directors, and managers in technology and marketing. It is aimed at leaders who are responsible for promoting innovation, developing strategy, and creating new programs. The Institute features a faculty who are known for their creative thinking and for the development of innovative programs, services, and collaborations.
Sunday – July 6, 2008
4:00 - 6:00 p.m. Opening Session - Case Studies in Driving Innovation
Moderator: Kay Kohl, CEO and Executive Director, UCEA
- Discovering the Blue Ocean – unmet market needs
- Developing programs for learners in a “flat world”
- Promoting growth in the face of disruptive technologies
6:00 – 7:00 p.m. Opening Reception
Monday – July 7, 2008
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. Identifying New Markets and Assessing their Potential
Presenter: Jim Fong, President, Diagnostics Plus
- Tide pool tools — Methods for measuring and assessing market opportunities
- How big is your pond? — Measuring your market size and potential
- The great barrier reef — Measuring barriers to entry and competitive strength
10:00 – 10:15 a.m. Break
10:15 – 11:45 a.m. Evaluating the Results of a Marketing Program
Presenter: Jim Fong, President, Diagnostics Plus
- Preparing for the voyage: Planning and analyzing your marketing mix.
- Latitudes and longitudes: Planning, measuring, and understanding traditional and electronic marketing success factors and ROI.
12:00 – 1:00 p.m. Lunch
1:00 – 2:30 p.m. Know Thy Self (and Thy Organization) Really Really Well: Leadership, Innovation, and Capacity Building in Context
Presenter: Joyce Feucht-Haviar, Dean, California State University-Northridge
Both effective leadership and meaningful and sustainable innovation are context dependent. That is organizational history, culture, image and aspirations, location, resources, stakeholders, geography, and the cast of characters of each college/ university have a significant influence on which program choices will prove successful and which strategies for organizational structure and leadership will be effective. One size never fits all. In this session participants will consider what this means for their own effectiveness as an organizational leader:
- How to develop credibility and engaged support;
- How to make program choices;
- How to build the organizational capacity needed to sustain positioning and program choices in each colleges/universities distinctive context.
2:30 – 2:45 p.m. Break
2:45 – 4:00 p.m. International Opportunities for Professional and Continuing Education Organizations
Presenter: Kristine Billmyer, Executive Director, College of General Studies, University of Pennsylvania
Global engagement offers many affordances and constraints for divisions of continuing professional education contemplating developing a portfolio of global educational initiatives:
- Relating your unit’s programs to your institution’s global strategy and to its international assets
- Identifying the cross-border education models that have currency for your institution
- Building a balanced international portfolio
- International partnerships: building upon existing relationships and developing new ones
- Risks and benefits of global engagement today
This session will use several case studies to involve decision makers in thinking about the issues involved and making good decisions.
Tuesday, July 8
8:00 – 8:30 a.m. Continental Breakfast
8:30 – 10:00 a.m. Capitalizing on Distance Education to Redesign Degree Programs, Increase Capacity, and Improve Services at a Reasonable Cost
Presenter: David Gray, CEO, UMassOnline
The online medium allows colleges and universities to reach out to new and different market niches and to serve existing students better and more flexibly. The technologies of e-learning also invite new and quite different approaches to the provision of learning programs and associated services. From the individual faculty member to senior administrators, online learning provides the opportunity to rethink and reconstruct the service delivery model, often improving cost-effectiveness through innovation and inter-institutional collaboration.
- Increasing productivity with innovative, portable learning options from prestigious colleges and universities
- Creating affordable, flexible degree programs for working professionals; alignment with the marketplace
- Encouraging faculty innovation in development of online programs
- Redesigning academic, administrative and student services for operational excellence and in response to community needs; encouraging collaboration in the provision of online services
10:00 – 10:15 a.m. Break
10:30 – 11:45 a.m. Financial Tools for Entrepreneurs
Presenter: Kristine Billmyer, Executive Director, College of General Studies, University of Pennsylvania
Divisions of continuing education often serve as innovators and entrepreneurs within their home institutions and communities. To play this role successfully decision makers need a variety of financial tools and strategies designed with these goals in mind.
- Net contribution model
- Revenue/tuition distribution schemes
- Premium pricing strategies
- Retained earnings model
This session will explore these tools within the context of a new program development protocol. Several case studies will be used to involve decision makers in thinking about using these tools to make decisions.
12:00 – 1:15 p.m. Lunch
1:15 – 2:30 p.m. Excellence Sells (Internally and Externally) — Combine it with Distinction, Educational Outcomes, and Exceptional Service and You've Really Got Something
Presenter: Joyce Feucht-Haviar, Dean, CSU-Northridge
Once you have a good working understanding of your context and the possibilities that affords, crafting programs that are both excellent and distinctive is fundamental to long-term success. Creating and maintaining credibility in the market place and in institutional context depends in the end on the quality of the choices made and the programs and services created. This session will explore in more detail on how one develops programs that fit both the institutional context and the marketplace needs. Examples will focus on graduate and midcareer education in the context of the new world of work in a global economy.
- Choosing among options and market research
- Convening faculty and practitioners
- Outcomes-based program design
- Innovation in program design
- Aligning support services (understanding client values)
- Pricing
2:30 – 2:45 p.m. Break
2:45 – 4:00 p.m. Innovation Opportunities Offered by Blended Learning
Presenter: David Gray, CEO, UMass-Online
Blended learning models offer colleges and universities the opportunity to mix the best in face-to-face instructional techniques with the very best in content delivery through systems of online learning. There are almost unlimited variations on the blended or hybrid learning theme which can be employed both to improve learning outcomes and to optimize the capacity of institutions to serve growing and diverse student bodies. This session will explore different approaches to blending and the benefits that blended programs offer to institutions and students.
- Impact of a combination of online and face-to-face learning on attrition rates and learning outcomes
- Designing blended learning — getting the right mix of media and delivery modes
- Managing instructional complexity — managing roles and responsibilities
- Creating a seamless learning experience, while controlling costs
For more information: contact Natalia Kats, UCEA Director of Conferences,
at nkats@ucea.edu or
202.659.3130.
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