UCEA.edu: Professional Development: Special Seminars: 2010 Marketing Seminar: Preconference Workshops

18th Annual UCEA Marketing Seminar
February 10-12, 2010 · Tampa, Florida

Preconference Workshops

Wednesday, February 10, 2010
8:30 a.m.–noon

Basic Marketing: An “Insider’s Guide”

Jeanne Burkett, Associate Dean, Admissions, Marketing and Communications, University of Mary Washington

Need help with the fundamentals? Arrive early to attend this special session! In this UCEA Professional Development module, you’ll learn continuing education marketing basics and get an overview of effective strategies for marketing university programs. Learn how to:

• Create a marketing plan
• Conduct marketing research
• Develop marketing systems to target, track, and retain students
• Introduce some trendy marketing initiatives

Hear case studies illustrating direct-mail techniques and how to reach new markets. Topics include basics of Web marketing and use of electronic media. This module is targeted to CE professionals who are either new to the CE field or have new responsibilities in marketing. Successful completion of an optional assignment leads to a UCEA certificate of accomplishment.

Note: Separate registration and fee required. Please see the online registration form for details: www.regonline.com/2010marketing

8:30 a.m.–noon

Maximizing Google AdWords to Grow Your Business

Jennifer Chiang, Optimization Specialist, Google Education

Google has become a vital resource for continuing education marketers. This workshop will be a hands-on demonstration of many of the free tools that Google AdWords offers to marketers. We will dive into tools that can help you focus your 2010 marketing efforts to reach your target users. After this workshop, you'll be able to make the most of your online advertising by learning more about:

• Google Insights
• The Opportunities Tab
• Ad Planner
• Google Analytics

Jennifer Chiang is an optimization specialist at Google Education, working directly with Education clients to better use Google AdWords. She earned a bachelor's degree in business administration from the University of California Berkeley, and has been in the education industry for several years. She was assistant director of marketing for The Princeton Review in San Francisco before joining Google.

Note: Separate registration and fee required. Please see the online registration form for details: www.regonline.com/2010marketing