18th Annual UCEA Marketing Seminar
February 10-12, 2010 · Tampa, Florida

Schedule at a Glance

• Wednesday, February 10

8:30 a.m. Preconference Marketing Workshops

Basic Marketing
Susan Hawksworth & Jeanne Burkett

Maximizing Google AdWords to Grow Your Business
Jennifer Chiang

1:00 p.m. Newcomer’s Orientation

2:15 p.m. Opening Session

Marketing at the Digital Edge
Brian Schmidt

3:30 p.m. Break

3:45 p.m. Concurrent Sessions

All Roads Lead to Conversion
Five Mistakes Made by PCE Marketers
Social Media Marketing: A Low-to-No-Cost Solution for Academic Programs
Creating Customer Service that Serves the Customer Best

5:30 p.m. Share Your Wares Networking Reception

7:00 p.m. Dinner Groups/Social Event

• Thursday, February 11

8:00 a.m. Breakfast—Roundtable Discussions

9:00 a.m. General Session

A New Generation of Learning
Mark David Milliron

10:15 a.m. Break

10:30 a.m. Concurrent Sessions

A New Generation of Learning: Town Meeting
Building a Lean, Mean Marketing Team
E-mail Nurturing Campaigns: The Essential Link to Integrated Marketing
Digital Public Relations: SEO & eMarketing’s Big Secret

11:45 a.m. Lunch

Understanding Strategies, Tactics & Measurements
Paul Welty

1:15 p.m. Marketing Workshops

The following workshops end at 4 p.m. and therefore, overlap with the Concurrent Sessions that start at 2:45 p.m. There will be a break at 2:30 p.m. Registration is required for these workshops to reserve your seat (there is a 50 person capacity limit in each workshop room).

Web Design, Strategy, Innovation & Implementation
Chokdee Rutirasiri, Shaun Gummere & Michael Trachtman

Managing Marketing Channel Mayhem: A Four‑Step Strategy
Jennifer Wooley, Jennifer Copeland & Adam Miller

1:15 p.m. Concurrent Sessions

Recruiting Students, Keeping Them on Track
Communicating Your Value to Your Advancement Office

2:30 p.m. Break

2:45 p.m. Concurrent Sessions

High-Tech Marketing on a Low-Tech Budget
Empowering Students with New Green Marketing

4:15 p.m. General Session

Trends in Marketing–A Panel Discussion
Jennifer Chiang, Mark David Milliron, Paul Welty, Chokdee Rutirasiri, Shaun Gummere & Michael Trachtman

6:30 p.m. Dinner Groups/Social Event

• Friday, February 12

8:00 a.m. Breakfast

Marketing Community of Practice Update
Stacy Snow

UCEA Update
Kay Kohl

9:00 a.m. Concurrent Sessions

Direct Mail, E-mail, Facebook, or Twitter? How Adult Learners Want to be Contacted
Bridging the Gap: Program Management and Marketing Structure for Continuing Education
CRM As Change Agent
Blending Tech and Tradition: Bridging the Gap Between Marketing and Admissions

10:30 a.m. General Session

60 Ideas in 60 Minutes

Noon Adjourn

For questions regarding the Marketing Seminar, please email nkats@upcea.edu or call the UCEA National Office at 202.659.3130

UCEA Marketing Seminar

18th Annual UCEA Marketing Seminar February 10-12, 2010 · Tampa, Florida

Schedule at a Glance

18th Annual UCEA Marketing Seminar
February 10-12, 2010 · Tampa, Florida