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Interactive Marketing: Customers as Collaborators

By Dorothy Durkin

This publication focuses on the new opportunities of interactive marketing and describes how marketers are responding almost instantly to student requests for new courses and programs; how interactive marketing is creating successful new university initiatives and collaborative partnershipsóboth internally and externally. It covers organizational re-engineering, the "new" database, and "one-to-one" marketing.
24 pages, © October 1996

Price: $12.50