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Market Research: Cost Effective Approaches for Continuing Education

By James Fong

UCEA's latest in its Marketing Strategies Series lays out the reasons why continuing education units should make market research a standard practice, then takes you step-by-step through the process. Author James Fong, Director of Marketing Research and Planning at Penn State Outreach, gives you the insights gained through conducting nearly one thousand consumer research studies in his career.

Learn why market research is a cost-effective and rewarding strategy, and what new tools are out there to help you. Read examples of how other institutions have increased enrollments, backed programming decisions and reduced costs. And, learn how to communicate effectively your findings to achieve results.
14 pages; ©2004

Price: $18 members; $25 non-members