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Books and Monographs
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 Market
Research: Cost Effective Approaches for Continuing Education
By James Fong
UCEA's latest in its Marketing Strategies Series lays out the reasons
why continuing education units should make market research a standard
practice, then takes you step-by-step through the process. Author
James Fong, Director of Marketing Research and Planning at Penn
State Outreach, gives you the insights gained through conducting
nearly one thousand consumer research studies in his career.
Learn why market research is a cost-effective and rewarding strategy,
and what new tools are out there to help you. Read examples of how
other institutions have increased enrollments, backed programming
decisions and reduced costs. And, learn how to communicate effectively
your findings to achieve results.
14 pages; ©2004
Price: $18 members; $25 non-members
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